Partner Marketing (also known as affiliate marketing from English) is a system where a marketer can earn a commission or percentage from the sale of another's product or service. An affiliate marketer or website owner seeks out a product they like and then promotes that product or service to earn a small share of profit from each sale. This type of partnership is becoming increasingly popular as it proves beneficial for all parties involved. In this article, we'll explore some intriguing statistics about affiliate marketing, helping you better understand its efficacy and potential benefits.
In 2020, spending on affiliate marketing exceeded 12 billion dollars.
Research shows that 15 to 30% of all online sales are made through affiliate marketing.
By 2022, affiliate marketing expenditures are expected to reach 16.7 billion dollars.
84% of publishers use affiliate marketing to promote their products and services.
81% of brands leverage affiliate marketing to attract new customers.
According to 2020 studies, affiliate marketing is the most cost-effective marketing method for publishers and advertisers.
In the USA, 81% of brands employ affiliate marketing strategies.
83% of advertisers believe affiliate marketing is an effective promotion method.
On average, the conversion rate through affiliate marketing is 1.48%, higher than direct marketing.
The average bounce rate for purchases made through affiliate marketing is 17%, lower than direct marketing.
65% of brands increased their affiliate marketing budget in 2020.
The average income of affiliate marketers in the USA is over 60,000 dollars annually.
The most popular platforms for affiliate marketing include Amazon Associates, ShareASale, Commission Junction, and Rakuten Marketing.
Most affiliate sales occur via mobile devices.
In 2020, the top product categories sold through affiliate marketing were sporting goods, fashion, and electronics.
Most of the affiliate sales in 2020 were executed both in the USA and internationally, with significant contributions from the UK and Germany.
Research indicates that 16% of all online orders are generated through affiliate marketing.
81% of brands and 84% of publishers state they use affiliate marketing to increase their revenue.
In 2020, the total global volume of affiliate marketing was around 12 billion dollars.
Research indicates that 38% of affiliate marketers highlighted that conversion enhancement is the main goal of their programs.
In 2020, affiliate marketing became the most popular income method among bloggers and influencers.
These statistics confirm that affiliate marketing continues to grow in popularity and stands as an effective marketing method. This type of marketing enables brands and publishers to boost their revenue, while marketers can decrease bounce rates and amplify conversions. If you're considering launching your own affiliate program or working within this field, these numbers can be instrumental in your planning and strategic development.